From stereotypes to diversity: How to make your personas more inclusive

In today's tech landscape, user personas are invaluable tools for understanding your target audience. However, they can sometimes perpetuate stereotypes and inadvertently exclude certain groups. In this talk, we will look how an Inclusive Design approach can help you create personas that truly represent the diverse user base of your digital products.

Stefanie Kruse is a Hamburg-based product designer dedicated to building and advocating for sustainable and inclusive digital products. She combines her educational background in business and computer science with a love for design and great user experiences and can draw from years of product management experience across diverse industries.